Roddy and Kerr Nicoll

Five years ago, brothers and founders, Roddy and Kerr Nicoll, noticed something. There was a thirst for something healthier, lighter, greener, but more delicious than ever – as more and more people chose irresistible flavours, botanical ingredients and authentic experiences over the fleeting pleasure of alcohol. Spirits of Virtue is not about having less or being good (heaven forbid), it’s about sharing the good times and enjoying a full measure of flavour, without paying for it in the morning. Whether it’s a family celebration or a fun-filled evening of laughter, now’s the time to raise a glass to the new way of drinking with Spirits of Virtue.

From Glen Dochus to Sobour, to Usko and 270° West. All non-alcoholic alternatives, and all crafted using very special pure water – to which we own the exclusive rights. It comes straight from an ancient source in the heart of Royal Deeside, which rises high in the Cairngorm Mountains.

From humble back-yard beginnings in the heart of rural Scotland, Spirits of Virtue was born.

“For years, those choosing to drink less alcohol were forced to drink sub-par alternatives. We wanted to change that. So we created Spirits of Virtue – grown-up, non-alcoholic drinks of exceptional quality and flavour, for those who demand just that little bit more. See you at the bar.” Roddy and Kerr