Head Winemaker, Victor Schoenfeld.
As Head Winemaker Victor Schoenfeld says: “Wine conveys a sense of place. It’s possible to sense a wine’s terroir in its flavor, aroma and color. Wine expresses a place’s culture, language and people.”
To lead Israel’s quality wine culture is not a slogan for us; rather, it is our purpose and way of life for each one of us at the Winery. It begins with the study of our terroir, continues through the creation of our wines, and underlines the special activities we undertake for consumers of high-quality wines and wine industry professionals. We strive to produce quality wines that will express the distinctive features of the Golan Heights: our unique volcanic soils; our snow storms in winter, and long hot days and cold nights of summer; our windy and sun-drenched vineyards; and our team of winegrowers and winemakers, each with impressive experience, ability and creativity.
At present, the Winery maintains about 6,300 dunams (630 hectares) of grape-yielding vineyards. The Winery has planted some 20 varieties of grapes in 28 vineyards divided into roughly 450 blocks, at elevations ranging from 400 to almost 1,200 meters. Each vineyard block is mapped and cataloged, with constant monitoring of its various parameters including soil conductivity, growth, water condition in the vine, and more. From the knowledge gathered over the years, we can understand the block’s characteristics, abilities, development and health. This information is essential for making decisions throughout the year and during harvest. The blocks are harvested separately, and their wines are stored separately in stainless steel tanks in order to maintain their identity and uniqueness until final blending. From this large selection of small blocks, our winemakers can choose the most appropriate blocks for the relevant wine. The decision to bottle single-vineyard wines was made at the Winery only after many years of monitoring and studying the uniqueness and potential of each and every vineyard. Single-vineyard wines are produced only in vintages in which grape quality is exceptional and the vineyard’s terroir is clearly expressed in the wine.